Roots : “Pop Art”
We’ll think here of our visual work and its referents : Primitivism, in the “return to origin” meaning, initiated as early as 1907 by “les demoiselles d’Avignon”; and Pop Art, meant as its opposite, the un-dealization of art, for the benefit of icons leaning to triviality, of present, jet set successes and money worhiping. A tendency the Boz company will run to its edge, in initiating a company meant from the very beginning as a work of art for the form. For the content, however it’s rather different. Far from ephemera, the Boz company will indeed convey creations questionning Transcendence, in a topical way, derivated from Pop Art in the proven intent to subvert it. A paradoxal move evoking a figuere dear to antique mythology : the Trojan Horse.
Indeed, on the artistic level, our work will operate as a pair of pincers : an arm - Primitivism- questioning divine’s emergence; a second brand - Boz Company - to enter in the world and confront it to non-incidental things. (see Great Commentary Book’s segment about fashion)
October 26th, 2006 at 12:35 pm
[…] Weaving our web, it was interesting then to follow the "path" shown by the "track-word" Pop Art, related to fashion as "practical knowledge". […]